Our Vision

Leadership in the field of managing and organizing qualitative events locally and internationally.

Our Message

Contribute to the promotion and development of trade and investment opportunities between the participating countries on the Silk Road track to achieve the objectives of the Kingdom’s Vision 2030 and the development visions of the participating countries. To make the Kingdom of Saudi Arabia an attractive global destination for attracting and holding specialized and qualitative exhibitions, conferences and events.

Silk Road

Belt and Road Initiative

A Chinese initiative launched in 2013 based on the ruins of the 19th century Silk Road, its mission to link China to three continents.

It is Asia, Europe and Africa, covering more than 68 countries on those continents
As the Silk Road initiative and China’s strategic directions converge very much with the vision of the Kingdom of Saudi Arabia 2030 and the development visions of the Arab countries as a global destination for the establishment of specialized and quality exhibitions and conferences, to form alliances, and attract and exchange foreign investments with China and the participating countries on the Silk Road path, by bringing exhibitions and conferences International Airport to Saudi Arabia, which is a global logistical hub and a crossing point for the great economic movement between the continents of Asia, Europe and Africa, a center for trade and a gateway to global markets